THE STORY: Young adults interested in the automobile industry can benefit from hearing first-hand accounts from experts. They may not know which part of the industry they would enjoy the most. For that matter, they may not know all the industry has to offer. Since there is so much to learn, and attention spans can be short, the subjects need to be clearly differentiated, and the answers kept short and to the point.
MY ROLE: As Creative Director, I developed the concept, sold it through to the stakeholders, and wrote the questions for the interviewees. Along with a Producer, I oversaw the production and post-production of the video content and the interactive touchscreen design and functionality from Dutch Monaco.
AGENCY: The Scenic Route