IGNITED MINDS

THE STORY: There were 17 brave souls at the start. We were the Marketing department of Activision until we were given the opportunity to set off on our own. For years before this, we had been looking for an agency to help with our overflow work and could not find any that could do everything we were doing internally. So, we started our own integrated marketing agency. With experts heading up Design, Advertising, Online, Events, Media, and Video, we were able to take on a diverse group of clients and help them succeed. 

MY ROLE: As Creative Director and then Executive Creative Director, I led the growth of each area of expertise to be a collaborative team with a united goal. As our client list grew, we proved the validity of the integrated concept. Some examples: We took on the launch of the America‘s Army game and guided it to one of the most successful recruitment tools ever. The electronics e-tailer newegg.com asked us to build its brand through a complete web overhaul and a clever event strategy that opened the doors to thousands of gaming enthusiasts. Sony's gaming arm and VAIO computer team found success in new markets thanks to the Ignited Minds‘ cohesive approach. 

The secret sauce to the success of the agency was the fun we had as a team of teams - all pulling together to push the boundaries wherever possible for the good of all. 

AGENCY: Ignited Minds

RON GOULD
RON GOULD
RON GOULD
RON GOULD

A Smattering of Web Work

A sampling of game packaging