ROADSTER SHOP

THE STORY: Roadster Shop family of brands is built from a group of top-tier aftermarket automotive manufacturers - Roadster Shop chassis, Aeromotive fluid systems, PerTronix ignition products, Taylor spark plug wires, Doug's headers, JBA mufflers, Waterman racing components, Compu-Fire, and Spyke VW and motorcycle parts. 

MY ROLE: As the Director of Brand and Creative, I oversaw each brand's creative output, elevating the marketing message and providing a personality that would resonate with the consumer. During my time with the company, the name went from PerTronix Performance Brands to The Aeromotive Group. After the merger with Roadster Shop, I guided the appropriate integration and separation of the brands, ensuring nothing changed in their individual DNA so there would be no confusion in the marketplace. 

AGENCY: In-house