WARRIOR VR
"The gorgeous new Segerstrom Shelby Event Center tells Carroll Shelby’s life story through their awesome collection."
Ray Schnabel Orange County Register
OPENING SCREEN WITH EXPERIENCE PORTALS
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INFECTIOUS DISEASE LAB – OBJECTIVE SCREEN
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VR
INFANTRY WEAPONS RANGE – WEAPON STATS
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INFANTRY WEAPONS RANGE – DRONE TARGET PRACTICE
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EXFIL UNDER FIRE – OPENING – WAITING FOR EXFIL
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Exfil Under Fire
EXFIL UNDER FIRE – EXFIL PILOT SEQUENCE
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THE STORY: The Army is constantly evolving its way of attracting people interested in military service. The competition between the divisions of the US Armed Forces is tough – all vying for potential recruits. Using Virtual Reality is an exciting way to give these people the opportunity to immerse themselves in one of several careers in the Army.
OPENING SCREEN WITH EXPERIENCE PORTALS
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
INFECTIOUS DISEASE LAB – OBJECTIVE SCREEN
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
VR
INFANTRY WEAPONS RANGE – WEAPON STATS
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
INFANTRY WEAPONS RANGE – DRONE TARGET PRACTICE
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
EXFIL UNDER FIRE – OPENING – WAITING FOR EXFIL
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
Exfil Under Fire
EXFIL UNDER FIRE – EXFIL PILOT SEQUENCE
Vel fringilla est ullamcorper eget nulla facilisi etiam dignissim diam. Ullamcorper eget nulla facilisi etiam dignissim. Adipiscing at in tellus integer feugiat scelerisque varius.
MY ROLE: As the consulting Creative Director, I developed several scenarios for using VR in recruitment – all aligning with the “What’s Your Warrior” marketing campaign. Along with leadership at the Army’s Software Engineering Directorate, I presented the concepts to government and military stakeholders, who ultimately greenlit a test version of Warrior VR. Throughout the process, my central role was to protect the user experience – guiding the environment, visual direction, language, alignment, and diversity for a successful final product.
The result is that the Marketing and Engagement Brigade currently uses Warrior VR extensively to engage potential recruits. In addition, due to the modularity of the experience, it can encompass more diverse career fields in the future.
AGENCY: The Scenic Route
