Sony and Sony Online Entertainment
The Story: The wide world of Sony touches a lot of different kinds of consumers. Sony Vaio and Clie wanted to reach young luxury consumers across Latin America. Sony Online Entertainment (SOE) wanted to reach online gaming consumers around the world. Sony Playstation wanted to reach avid gamers directly from the show floor at E3.
The Work: Our advertising, online and video teams took on all of these challenges, crafting unique messages in ways that made perfect sense to their audiences.
Agency: Ignited Minds