Newegg Electronics Etailer

The Story: Newegg came to us with a simple request – despite doing well, they were not as easily recognized as their competition. If we could get their brand recognized in a positive way, it would be a success.

The Work: Our online, advertising, video and events groups all collaborated to redesign the entire website; create a new brand message around the truth about how people shop and devise an experiential solution that had attendees gladly carrying the brand inside the E3 trade show where secondary retailers were not allowed.


Agency: Ignited Minds