Munchkin Arm & Hammer diaper pail
The Story: Munchkin was looking for a breakthrough way to let consumers know that their diaper pail was tested and proven to control odors better than the more popular Diaper Genie.
The Work: These solutions ran in national magazines and websites and brought recognition from thousands of consumers, as well as the legal folks at Diaper Genie who took issue with their claims. During the proceedings the claims were verified and Munchkin came out smelling like a rose.
Agency: Whole Heads